Still images and video are flat and passive. The viewer remains an outside observer. But the real strength
of the internet is interactivity. Still and video can't leverage that.
Still images say, "Look at this (and only this)."
No doubt, a photograph can be very powerful in print or on the web. It can make a bold statement, set a mood or illustrate a point. But the crop is the essence of the still image, dictating what the viewer can see and eliminating everything else.
Video says, "Look at this (and this and this and this and…)."
Video is particularly good at telling a story, demonstrating an activity or rapidly changing between scenes and views. But, like the still image, video dictates what the viewer will see, cropping out anything that distracts from the message.
360° Product images say, "Experience this."
While stills and videos control the viewer experience, 360° Product gives control to the viewer. It's active, not passive, so it engages viewers on a totally unique level. What's more, instead of cropping or limiting the view, 360° Product allows the viewer to look at everything in all directions. It virtually places the viewer into a location. So, it carries an extra degree of credibility. The viewer can see what a place or your product is really like. Therefore, any time you're selling an experience, especially involving a multi dimensional product, place or space, 360° Product should be an important part of your marketing toolbox.
360° Product has a significant effect on Search Engine Ranking. Video has almost none if it is hosted on YourTube or Vimeo.
The SEO benefit goes to those services, not your website. If video is self hosted or on some third party
paid services it can provide a similar SEO advantage as 360° Product, but using dramatically more bandwidth.
For instance, the entire Taliesin tour in full HD uses under 30MB of bandwidth. The exact same content provided
as HD video could use over 2GB, roughly 70 times the bandwidth.
You see, every day more and more consumers come to rely on the web. They may be enticed by print, TV or radio ads, but they are increasingly turning to the Internet for the information they need to make actual spending decisions. Savvy businesses leverage this trend to their advantage. The web’s most powerful feature is interactivity, and the 360° Product image is, by its very nature, a highly interactive medium. In fact, when we add special features, it can become even more interactive. That means 360° Product can be an extremely powerful selling tool for any application that involves place, space, context or experience.
Before you engage an outsourced service provider or set up your own in-house studio, you should decide how
many image frames you want in your 360-degree product photos. There are several things to consider before
making this decision.
How smooth do you want your 360 product images to be?
The more image frames in your 360s, the smoother they appear when rotating in the viewer. A 72-image frame 360 is smoother than a 24-frame 360.
When you drop below 24 frames, the rotation begins to appear choppy. This is not good when it comes to attracting and engaging consumers. If your products are expensive and a perfectly smooth rotation is important, then having more frames in your 360 is the way to go.
The 360 images show the difference between a 24-frame and a 72-frame 360. The second 360 has 72 frames and shows a smoother rotation.
If a picture paints a thousand words and a video paints a thousand pictures, what can 360° photography achieve?
360° photos, 360° videos and VR (Virtual Reality) are the pinnacle of modern technology. Imagine your customers being able to stand in your wedding venue or prospective clients being given a demonstration of a new product at launch – all in the comfort of their own home or office.
With 360° images, videos and VR, this is a reality. 360° photography immerses customers and consumers in a way no other medium can.
360° images can be viewed on websites, social media platforms (Facebook/YouTube) and for the ultimate experience, via a VR headset. This means that they are easily accessible and offer your business the opportunity to stand out from the crowd.
Get > Survey Copy
The visual product features that were cited as most likely to increase the likelihood of purchasing a product via a mobile website were side-by-side comparisons of products (44%), 360-degree spin of a product (42%), and interactive zoom or pan on images (38%).
Customers visit your website, but they cannot physically experience your product. It’s a fundamental disadvantage your online store would have to a physical retail store. Physical stores let customers interact with a product. They let customers see it from every angle. Now contrast that with the static product photo on your website. It’s not interactive (hence,”static” photo) and it really doesn’t show your product from every possible angle
Physical retail stores excel significantly at converting visitors into paying customers because they show every product perfectly. So what’s the solution? You need to show your product perfectly! This is why companies are moving towards using 360º views to show their products online. It’s a tool that not only shows their product from every possible angle, it literally interacts with every single person that visits their website, as if they were holding the product in their hands.
One of the biggest cost in your business is shipping and returns. Nearly 1/3 of the sales globally experience returns. Companies are in constant attempt to reduce cost and reduce returns rates. 360° spins enables your customers to make informed decision powered by your information of the product in different angles. This directly results in minimized confusion, missundrestandings post purchase and hence reduced returns with greater satisfaction.